This Is Sweden

Sweden has a population of about 10.5 million, with Swedish as the official language and Sami spoken by Indigenous communities in the north. Its currency is the Swedish Krona (SEK), and the climate varies from temperate in the south to subarctic and Arctic in the north, with long, cold winters and mild summers.

Visitors are drawn to Sweden for its natural beauty, design, and cultural heritage. You can explore Stockholm’s historic Gamla Stan and the Vasa Museum, hike in the forests and mountains of Lapland, kayak along the Stockholm archipelago, visit Gothenburg for its canals and seafood, or experience the midnight sun and northern lights in the far north. Swedish cuisine is fresh and seasonal, featuring dishes like gravlax, meatballs, crispbread, and lingonberry preserves, often enjoyed with local cheeses and coffee culture known as fika. The population is primarily of Scandinavian descent, and traditions come alive through Midsummer celebrations, Lucia festivals, folk music, and centuries-old craftsmanship that continue to shape Swedish identity.

Before traveling, check current travel advisories, visa requirements, local customs, and laws to ensure a safe and respectful visit. Official government travel sites, embassies, or reliable international resources are the best references.

This is your space to read and share reviews that guide and inspire. And while you’re here, support some amazing women bringing their travels right to our screens through vlogs.


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Cities within the same country can have completely different vibes. If you visited more than one, submit a separate reviews. Example: 7 (instead of “1 week”), 90 (instead of “3 months”).